Atelier Grain Couture Pieces Featured in EMMI IIDA’s 'Higher Self' Music Video

We’re pleased to share that EMMI IIDA, the founder of Atelier Grain Couture, has personally designed and hand-sewn the outfits featured in her latest music video for the single “Higher Self,” which premiered on February 1st via EFG Records Oy. EMMI IIDA’s work in this video reflects her diverse creative skills, encompassing not just music but also fashion design and visual artistry.

“Higher Self” is a track that delves into themes of self-discovery, spiritual growth, and inner balance. The song features a collaboration with US-based singer-songwriter and producer Peachkit, and its visual presentation was an important element in conveying the message. EMMI IIDA took this opportunity to craft the wardrobe herself, ensuring that every piece aligned with the song’s narrative and aesthetic.

As the founder of Atelier Grain Couture, EMMI IIDA has always focused on creating designs that tell a story and resonate deeply with the projects they’re part of. For “Higher Self,” she created outfits that symbolize the themes of the song—duality, self-awareness, and the journey toward inner balance. The designs incorporate flowing fabrics, intricate details, and a carefully selected color palette that complements the visual tone of the video.

This project highlights the versatility of Atelier Grain Couture’s offerings, where every piece is crafted with intention and artistry. We believe that the same care and creativity that went into these designs can bring a unique touch to other artistic projects. Whether you’re a stylist, a visual artist, or a fellow musician, Atelier Grain Couture offers a distinct blend of fashion and storytelling that can enhance your work.

We invite you to watch the “Higher Self” music video to see the designs in action. If you’re interested in featuring Atelier Grain Couture pieces in your own projects, we’d love to explore how our creations can align with your vision. 


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